Sergey Brin

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

Heather Fletcher is senior content editor with Target Marketing.

Parallel tracking hits today and a Google walkout of at least 200 employees hits the streets this week. The former will immediately affect site load times for marketers and the latter, engineers protesting the tech giant’s alleged mishandling of sexual misconduct among Alphabet leadership, provides a lesson in how brands taking stands publicly need to uphold those principles privately.

In a surprise move on Aug. 10, Google announced plans to create a new public holding company, Alphabet Inc. ... For those of us who must work in the same pen as the giant elephant (Google), any burp or grunt is usually cause for alarm, often followed immediately by handwringing.

The price tag for some of the most iconic logos of all time varies drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15. Some spent nothing. A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million.) Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals

The principles of openness and universal access that underpinned the creation of the Internet three decades ago are under greater threat than ever, according to Google cofounder Sergey Brin. ... The threat to the freedom of the Internet comes, he claims, from a combination of governments increasingly trying to control access and communication by their citizens, the entertainment industry's attempts to crack down on piracy, and the rise of "restrictive" walled gardens such as Facebook and Apple, which tightly control what software can be released on their platforms.

Search-champion Google stirred much fanfare and frenzy last week when the company popped the cork on its new “Plus” suite of social tools. Over seven days of sheer media coverage-dominance later, the verbal dust has settled and opinions about Google’s new social initiative seem to be slowing down steadily. The overall consensus is that Google has done some good work in avoiding where they have dropped the ball in previous social efforts and the initial public announcement by Google was

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