Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association (DMA), will testify this afternoon at a hearing of the Senate Committee on Commerce, Science, & Transportation entitled, “What Information Do Data Brokers Have On Consumers, and How Do They Use It?” In his testimony, Cerasale will discuss the important role that responsible collection and use of marketing data plays in aiding consumers and fueling the United States economy. The hearing follows a year-long investigation by Senator Jay Rockefeller (D-WV), Chairman of the Commerce Committee, into the practices of “ ‘data brokers’ that compile and sell information about consumers.”
Senator Jay Rockefeller
The Direct Marketing Association (DMA) expressed disappointment with the “Do Not Track Online Act of 2011” introduced by Senator Jay Rockefeller (D-WV). The DMA believes that the Self-Regulatory Program for Online Behavioral Advertising, launched by the DMA and four other leading trade associations last year, already provides exactly the type of “simple, straightforward way for people to stop companies from tracking their movements online” that Senator Rockefeller called for upon releasing his bill.