Senator Hillary Clinton

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When my wife, Peggy, and I started WHO’S MAILING WHAT!—a newsletter about junk mail for junk mailers—it was based on our massive archive of direct mail samples. The premise—as long-time readers know—was based on a luncheon speech by (then) U.S. News & World Report circ director Dorothy Kerr, who said: The way to be successful in direct mail is to see who’s mailing what, track those mailings that keep coming in over and over (which means they are successful and making money), and then steal smart. The newsletter analyzed important mailings each month and made copies of all the mailings available to subscribers for

Many years ago I was quoted in (I think) American Spectator as saying that 25% to 40% of national mail order charities are dishonest. It was a “pull quote”—one of the quotes in an article that is blown up and put in the middle of the page in order to titillate the reader. Shortly after the story broke, I received a call from a producer of the CBS Evening News with Dan Rather and Connie Chung asking me if I would say that on camera. If so, they would send CBS reporter Richard Threlkeld and a film crew down to the Target Marketing magazine

Judith Regan, a 53-year-old self-proclaimed hottie, has been called by Vanity Fair “the Angriest Woman in Media.” She reportedly cussed out employees on a regular basis with the “f” word, the “s” word and, in doing so, routinely alluded to male and female anatomies—her own included—with various “c” words. According to one former editor, Regan went through 18 personal assistants in 2005. “Say what you want about the fearless, foul-mouthed former publisher of ReganBooks,” wrote Steve Kettmann in the San Francisco Chronicle, “it would be hard to deny she has probably been the single most influential force in publishing over the past decade.” She

The world is flat; better get used to it NAFTA will cause a giant sucking sound as jobs go south. --Ross Perot "Save Your Job, Save Our Country," January 1993> To watch Lou Dobbs on CNN rail nightly about the loss of U.S. jobs to overseas workers is to believe that we are all doing each other's laundry, but nobody is making the shirts, and that the entire economy will implode tomorrow. Dobbs, 60, a Harvard graduate with a degree in economics, briefly worked for Union Bank in Los Angeles before moving to Yuma, Ariz. to take a $75-a-week job as a police and

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