Sean McGowan

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

B2B e-commerce sites can benefit from improved user experiences, despite being home to more deliberate, longer-term purchasing cycles. Here, Codal provides five UX B2B e-commerce tips to speed up the path-to-purchase and boost conversions.

Tuesday’s edition of this e-zine dealt with the massive problems of China’s overheated economy being exacerbated by appallingly bad PR. Instead of speaking with one soothing voice, many Chinese government agencies and individuals are insulting their customers and ripping the world’s media for allegedly unfair coverage. The beat goes on. Audra Ang reported yesterday that Li Changjiang, director of the General Administration of Quality Supervision, Inspection and Quarantine, blames Mattel for bad toy design. But … when you think about it, Mr. Li has got it right this time. It also appears that Mattel may be competing with China for the world’s poorest PR practices. Mattel’s Huge PR Coup: A

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