Seamas Egan

Black Friday deals. Holiday sales. Travel promotions. New Years offers. While holiday promotions provide some of the best sales opportunities, they also mark the start of the culling during this joyous season. Like Katniss and Peeta's blockbuster journey, marketers and online retailers are in a "Hunger Games" of their own as they seek to keep promotional emails alive and out of the spam folder

Pink balloons, candy hearts and Cupid … it's Valentine's Day again. According to legend, Cupid carries two kinds of arrows: shiny, golden points that fill someone with overwhelming feelings of love; or dull tips, leaving a less distinct impression and often a desire to flee. Does any of this sound familiar? It should! In the world of email marketing, some campaigns inspire consumers to become longtime and loyal customers, falling in love with your brand. Others fall flat, irritating customers and prompting them to unsubscribe from your list and find solace in the arms of your competitors.

In the world of email marketing, some campaigns inspire consumers to become longtime and loyal customers, falling in love with your brand. Others fall flat, irritating customers and prompting them to unsubscribe from your list and find solace in the arms of your competitors. Gaining new customers, or winning over lost ones, is an uphill battle, costing extensive time, effort and budget to ensure consumers will love and stay committed to your brand.

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