Scott Stratten

Who’s Your Data? is a blog that aims to disseminate thought-provoking tips and techniques involving the use of data and database marketing to direct marketing professionals. Why should you care? Because implementing data best practices has been shown to lift response rates, improve analytics and enhance overall customer experience. Reader participation is encouraged!

Rio Longacre is a Sales & Marketing Professional with more than 10 years of experience in the direct marketing trenches. He has worked closely with businesses across many different vertical markets, helping them effectively leverage the use of data, personalization technologies and tracking platforms. Longacre is currently employed as a Managing Consultant, Marketing, Sales & Service Consulting at Capgemini Consulting, a premier management consulting firm. He is based in the company's New York City office, which is located in Midtown Manhattan. He has also previously worked as an online media buyer and digital marketing strategist.

Email Longacre below, or you can follow him on Twitter at @RioLongacre. Any opinions expressed are his own.

Heather Fletcher is senior content editor with Target Marketing.

Earlier this month I was in Cleveland for Content Marketing World, where the theme was “The World of Stories.” Who doesn’t love a good story? At our core, humans are storytellers, and we are receptive to them.

Scott Stratten, the president of UnMarketing, says email is the best form of marketing, even today in 2017. In this video, Stratten discusses email marketing in the "age of disruption" and his new book "UnBranding," coming out on Oct. 23. You can also hear much more from Stratten when he keynotes Target Marketing's upcoming All About Email Virtual Conference and Expo, happening Sept. 21.

Scott Stratten, the president of UnMarketing, has lots of feelings about marketing today. In this episode of the "Marketing Garage," Stratten specifically discusses what "UnMarketing" means, email marketing strategy and his new book, "UnBranding." Also, Stratten is the keynote speaker at our upcoming All About Email Virtual Conference and Expo, happening on September 21.

Welcome to a special episode of "TM Top 3," filmed at Content Marketing World in Cleveland. Taylor Knight reviews the top-three things she experienced while attending the conference. Watch to see her picks! 

Keynoter Scott Stratten told attendees at Unbounce’s Call to Action Conference that marketers need to have scruples. Because of a blog post he wrote outing the Bell executives, Canadian officials ordered employees to undergo ethics training and the company got fined $1.25 million. “Integrity is not a renewable resource,” Stratten said.

Everything is marketing. That's social media and marketing guru Scott Stratten's mantra. The Twitter personality was on stage to kick off the 2014 Retail Technology Conference and devoted a large part of his well-received talk on the misuse of QR codes. Stratten described QR codes as "the definition of retail tech gone wrong." Not because the technology itself is a loser, but because it's constantly misused and mismanaged.

More Blogs