Scott Silverman

Scott Silverman, co-founder of Ifeelgoods and former executive director of Shop.org, discusses how retailers can improve their online promotion success by offering virtual goods and currencies from social games.

Three years ago, after research firms, media outlets and others started reporting on the trend of online sales spikes occurring the Monday following Thanksgiving, Shop.org, the digital division of the National Retail Federation, coined the day "Cyber Monday." Since then, Cyber Monday has become a focus for marketers, consumers and the media—all trying to get a handle on the role this period plays in the holiday sales season.

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