What does this actually mean for AdLand? The tax deduction for advertising costs could be revisited. While Mr. Obama didn't bring it up during his first term, it's just the sort of tax loophole that was mentioned by both candidates during the debates. Dan Jaffe, executive vice president of government relations for the Association of National Advertisers, told Ad Age earlier this year that it would be unwise "for advertising companies to think we are immune. We will not take anything for granted." Online privacy is another area of concern.
Forty-one years ago, Congress told the U.S. Postal Service to start acting like an independent business and pay its own way. Every time the Postal Service tries, something stands in the way: Congress. Facing annual losses of $18.2 billion by 2015 and a possible default this year, the Postal Service has a five-year plan for profitability. It wants to end Saturday mail delivery, close hundreds of letter-sorting facilities and thousands of post offices and consider breaking union contracts to fire employees.
The Senate passed a U.S. Postal Service reform bill on Wednesday. The chamber voted 62 to 37 on the bill, which aims to restructure the mail service and protect it from bankruptcy. It needed 60 votes or more to pass. Opposition was mostly, but not completely, Republican. The legislation, S. 1789, now goes to the Republican-controlled House, though the chamber is unlikely to consider the legislation in its current form. The postal reform bill, called "21st Century Postal Service Act of 2012," was sponsored by Sen. Joe Lieberman (I-Conn.) with Sens. Scott Brown (R-Mass.), Olympia Snowe (R-Maine) and …
Online protests on Wednesday quickly cut into Congressional support for anti-Web piracy measures as lawmakers abandoned and rethought their backing for legislation that pitted new media interests against some of the most powerful old-line commercial interests in Washington. A freshman senator, Marco Rubio of Florida, a rising Republican star, was first out of the starting gate Wednesday morning with his announcement that he would no longer back anti-Internet piracy legislation he had co-sponsored. Senator John Cornyn, the Texas Republican who heads the campaign operation for his party, quickly followed suit …
The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE), and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, “The 21st Century Postal Service Act of 2011” (Act) today.
The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA’s annual must-attend industry conference for direct marketers around the world.