Scarlett O Hara

Concern for the environment used to be on the fringe of society—something that most consumers and businesses could, like Scarlett O’Hara, worry about tomorrow. Now, with the harsh realities of climate change hitting us all hard, going green has become mainstream. And yet, I’m noticing a peculiar slant on the conversation, something that indicates a fear of being labeled a fringe-riding cuckoo. From consumer magazines to infotainment woven into the marketing campaigns of businesses looking to brand themselves as part of the eco-revolution, the corollary to going green has become, “Don’t shoot me, I’m just the messenger.” While I understand the hesitation to come

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