Sasha Baron Cohen

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

After a two-day meeting with the agency on how to spend your TV advertising dollars, you have come up with a schedule and a budget. You remember on this special evening you have a spot running on a major motion picture awards program. For this commercial you spent $60,000 dollars. You have booked the most prestigious moment in the ceremony—the Charles Chaplain Britannia Award for Excellence in Comedy to Sacha Baron Cohen.

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