Sarbanes-Oxley

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Earlier this year, Twitter admitted it lost personal information on 250,000 or so users to hackers. Other organizations, including the New York Times and the Federal Reserve, reported hackers had been inside their systems. The list of high profile hackings is so long that perhaps the day has come when companies should expect they will get hacked. Already, businesses must comply with policies about document access and document retention under Sarbanes-Oxley and other regulations. They may soon be required to do more to prevent hacking—or face liability when they don’t. Fortunately, businesses may be able to eliminate one angle of

The Hierarchical Model vs. Hub-and-Spoke March 9, 2006: Vol. 2, Issue No. 19 IN THE NEWS Bush in a bubble: Is he cut off from political reality? From Iraq to Katrina to the ports flap, many observers view him as insular. We have seen this phenomenon before--a cloistered president, fixed in his views and averse to compromise, often at odds with political reality. Democrat Woodrow Wilson was protected by a first lady who froze out even his closest aides. Democrat Lyndon Johnson raged against his domestic critics, calling them "communists" and "Harvards," and he wound up speaking only at military bases. Republican Richard

The Hierarchical Model vs. Hub-and-Spoke March 9, 2006: Vol. 2, Issue No. 19 IN THE NEWS Bush in a bubble: Is he cut off from political reality? From Iraq to Katrina to the ports flap, many observers view him as insular. We have seen this phenomenon before--a cloistered president, fixed in his views and averse to compromise, often at odds with political reality. Democrat Woodrow Wilson was protected by a first lady who froze out even his closest aides. Democrat Lyndon Johnson raged against his domestic critics, calling them "communists" and "Harvards," and he wound up speaking only at military bases. Republican Richard

In a June Washington Post article titled "Ubiquitous Technology, Bad Practices Drive Up Data Theft," Jonathan Kim dubbed 2005 the year of the data breach. Indeed, a recent string of high-profile cases of compromised or stolen credit card data have given companies that process, store or collect credit card data a collective black eye. The proliferation of credit cards since the 1970s has propelled the direct marketing industry forward. As the beneficiaries of card-not-present transactions, direct marketers need to be proactive when it comes to safeguard-ing this highly sensitive customer data. This special report examines two major concerns direct marketers have when it

By Chetan Saiya Compliance, corporate governance and recent legislation such as Sarbanes-Oxley are nothing new to corporate executives who run the risk of exorbitant fines and even jail time for failing to conform to mandates. But accountability for corporate compliance and risk, areas that once were reserved for the upper echelons of an organization, now are making their way to the marketing department largely because of this group's sizeable budget and the enormous impact its actions have on customers and shareholders alike. Ironically, direct marketers, whose sole job is to ensure the proper communication of a company's position and sales offers through external

Clang, clang, clang goes the lockdown The play ends as a tragedy. All three of the major characters lived a morally reprehensible life that doomed them to Hell; when they are given a chance to escape from Hell, they choose to remain, knowing that there is No Exit from their evil natures. For them, life on earth was no different than life in Hell; at least in their present circumstance, they have only each other to torment. --Monkey Notes "No Exit" by Jean Paul Sartre Many years ago the late reporter and editor Mike Kelly recited one of the rules of life passed on

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