Sara Strother

By Marissa Fabris The benefits and privileges associated with a membership to The Kennedy Center are so exceptional that the membership program and its direct marketing consultants were careful to repeat them several times throughout this acquisition control, an effort that has been generating positive results for the organization for several years (Archive code #580-171875-0509). Prospects, who include single-ticket buyers, subscribers and those who have provided contact information at The Kennedy Center or via its Web site, receive a four-page letter, a membership acceptance form, a brochure and a buckslip—components that enumerate membership benefits and privileges—along with a BRE. While

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