Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the forest. Such is often the case with building customer experiences and journeys. It's easy to download the latest template for mapping out each response to potential questions or needs along the customers pathway to "yes" and lifetime loyalty. And while that is critical for maintaining consistent touchpoints with a brand, it's not where customer experience stops — or starts, for that matter.
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WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico