Sara Castellanos

Heather Fletcher is senior content editor with Target Marketing.

Dry humor makes the point. Today’s precipitation prompted a friend of mine to ask yesterday, “Are you ready for this year's ‘Storm of the Century’?” About 50 million consumers bracing for an anticipated blizzard will probably bring a flurry of activity to e-commerce marketers.

Financial services, auto and home improvement companies are just a few of the marketers who can benefit from snow days. On the days when schools and businesses shut down due to weather, e-commerce picks up. In an email sent to Target Marketing on Tuesday, IBM reports that Web sales in the Northeast "accounted for 24.6 percent of all U.S. sales" on Monday. "Consumers spent the day at home, looking for deals online," writes Doug Fraim, manager of external relations for IBM Commerce.

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