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Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore. It’s ironic that Sears, the mail order giant of the 19th century that dominated retailing throughout the 20th century could not survive the e-commerce age of the 21st century. After all, Sears created mail order marketing — which evolved into direct response marketing, right?

A Little Giving Can Go a Long Way, At the Holidays… And Beyond. By Lois K. Geller At a wedding a few months ago, I met a nice man in the insurance business. He was bragging about his granddaughter, and I lamented that I wasn't a grandmother yet. A few days later he sent me a little book about being a grandmother with a sweet note. I know he didn't do it expecting any business from me, but the next time I think about buying insurance I'll give him a call. Usually when I speak at industry conferences or to my class at

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