B2B sales and marketing people have always understood that it’s an account that buys, not an individual. And further understood that certain key accounts will produce the lion’s share of any company’s revenue. So, going to market through account-based strategies is standard B2B operating procedure.
The top reason I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity and relish the challenges of our field.
There’s only one Target Marketer of the Year, but there are hundreds of marketers out there who deserve recognition for leading their companies forward in the changing world of marketing and customer experience. Here are some of those marketers.