Sandy Carter

Heather Fletcher is senior content editor with Target Marketing.

You can nominate our 2016 Target Marketer of the Year. Clicking on the Web form here allows you to fill in who you think represents the best marketer for 2016, because this person embodies the best marketing has to offer — professional accomplishment, integrity, innovation and service to the marketing community.

Logically, women could be the hiring managers for the highest executive position in the country. Considering women compose the majority of the population, chances are these voters won’t make Hillary Clinton go searching in the men’s restroom for the position’s description — as Lara Shackelford, CMO of Altify, had to do for one of her first marketing leadership positions.

When editors chose her as Target Marketing magazine’s 2013 Direct Marketer of the Year, Carter’s title was Vice President, Social Business Evangelism and Sales at IBM. Now general manager, her new responsibilities are immense. IBM expects her to help its clients capitalize on their share of an estimated “$500 billion of opportunity by 2015” through Big Data, cloud, mobile, social and analytics “business ecosystems.”

Sandy Carter of IBM. Vivian Rosenthal of GoldRun. Rod Brooks of Stop Hunger Now. These names represent thought leaders who are on the cutting edge of direct marketing strategy—who know how to innovate and integrate—and they'll all be speaking during InterACT!, a Virtual Conference & ExpoOpens in a new window, which will take place online from 10 a.m. to 5 p.m. EST on Aug. 23, 2011.

InterACT! Virtual Conference & Expo, produced by Target Marketing and DirectMarketingIQ, proudly announces the Opening Keynote titled "Get Bold! Creating a Social Business Agenda" to be presented by Sandy Carter, Vice President, Social Business Evangelism and Sales at IBM Corporation.

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