Sandi Chase

Business book publishing company, Prentice Hall, has added an interesting twist to the envelope-within-an-envelope format. Last November, the marketer dropped a mailing containing six, sealed #10 envelope packets to promote its line of books (801PRENTA1198B). Each envelope is addressed to an individual company title, and all efforts are inserted into one outer envelope that is addressed to the prospective company's mailroom manager. On the front of the 5"x111/2" manila envelope is the headline: "Attention Mailroom: Please open and distribute the enclosed letters." Each inner envelope contains a business reply card, a letter and/or a brochure describing a particular business book. Some of the creative

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