San Francisco

Free gifts remain an effective strategy for winning direct mail customers and prospects. Despite shape-based postal requirements, mailers continue to send both lumpy and flat freemiums along with their appeals, especially in the publications and nonprofit sectors. The highlighted freemium mailers below, collected from the Who's Mailing What! Archive, all use the word "Free" on the outer envelope (one mailing did so five times!) to drive readers inside.

Free gifts remain an effective strategy for winning direct mail customers and prospects. Despite shape-based postal requirements, mailers continue to send both lumpy and flat freemiums along with their appeals, especially in the publications and nonprofit sectors. The highlighted freemium mailers below, collected from the Who’s Mailing What! Archive, all use the word “Free” on the outer envelope (one mailing did so five times!) to drive readers inside. Handy How-to Guides San Francisco–based Yoga Journal mailed its January 2008 effort in a four-color #10 outer, with a yogi striking a pose and the copy, “FREE INSIDE, TWO FREE GIFTS and a FREE ISSUE

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