Samuel Monnie

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
Heather Fletcher is senior content editor with Target Marketing.

Coming into the second annual All About Marketing Tech virtual conference, one question has come up again and again: Are you just buying marketing technology, or are you empowering a marketing strategy?

In this episode of the "Marketing Garage," hear from Samuel Monnie, the director of marketing capability at Campbell's Soup Company. He talks about what that "marketing capability" role is, what it means for the marketing department and offers insights into Campbell’s marketing strategies.

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