It’s a fear of just about every executive: the inappropriate tweet or social media post that garners unwanted negative attention to a company with an otherwise unblemished reputation. Venerable brands like McDonald’s, MasterCard, US Airways, LG, and even Twitter (yes, Twitter!) have fallen into this trap.
How do you strike that perfectly in-tune social chord and get your fans to sing along? Hit the right notes by identifying and sticking to a balance of sales and community building. Give fans the inside scoop and behind-the-scenes peek at what your business has working, and look for opportunities to intersect with their lives in a meaningful way.