Samantha Murphy Kelly

Heather Fletcher is senior content editor with Target Marketing.

Let the speculation begin: How can Google's move to become a wireless carrier benefit marketers? In addition to the data about mobile users and their behavior, there's another plus that can't be far behind in marketers' minds. This can really benefit mobile-optimized sites' search engine results, right? "[Sundar Pichai, senior VP at Google] said Google will become a mobile virtual network operator (MVNO), which means it could buy 'wholesale access' from Sprint and T-Mobile networks and then sell cellular plans to its own customers," writes Samantha Murphy Kelly on Monday for Mashable.

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