Samantha Lemonnier

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

If you don’t log into AdWords often, then you may be surprised when you do. Google is completely revamping its advertising platform's user interface (UI) in an effort to streamline features while optimizing for smartphones. After announcing the new interface last spring, Google started rolling it out to advertisers in August — ahead of schedule — with the goal of being fully rolled out by the end of 2017.

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