Sam Decker

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Heather Fletcher is senior content editor with Target Marketing.

24 Marketers Look Into The Future: To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders. Social networks will not become the dominant messaging platform, but they will drive more email use.

The fanciful curlicues adorning the crockery from Boleslawiec, Poland—four hours northwest of Krakow by car—somehow make the dishes appear too delicate to survive much travel. So perhaps the first item readers notice on the testimonial page for Alexandria, Ohio-based Polish Pottery House is how well the company packages its precious cargo. It's these kind of intangible nuggets that businesses can capture through building user-generated content, which can translate to increased customer interaction and sales.

Opportunities presented by experiential marketing are exciting, but the task of shifting gears—staffing, allocating budget, retraining, prioritizing tactics—is daunting for marketers. How can social marketing “believers” work within the confines of corporate bureaucracies and convince superiors to begin experimentation under a sense of urgency? Where is the low-hanging acquisition 2.0 fruit?

Would you admit to having seen the movie “Gigli”? I asked that question of more than 5,000 people during my book tour for “Waiting For Your Cat To Bark?” but I can count the number of hands that went up with my fingers. Before “Gigli” was released, Ben Affleck and Jennifer Lopez were superstars. Every magazine cover seemed to feature their Hollywood romance. They were a movie marketer’s dream. They had the winning formula. Then, the movie hit the theaters. Within hours of the first showing, word of mouth spread via cell phone, IM and online reviews. When it opened on the West coast, word got

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