Sally Down

Canada and the United States share many things in common: a border, a language, a hockey league. However, it is its own sovereign nation, not the 51st state. So while we share many things in common with our Canadian neighbors, there are some pretty big differences you need to be aware of if you want to sell Yankee up north. Getting Creative According to the Canadian Marketing Association (CMA), Canadians get half the mail that Americans do, but tend to spend twice as much via direct mail. Because the bulk of the Canadian population lives within 100 miles of the U.S. border, Canadians

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