Sal Pecoraro

According to a Yesmail Interactive/Gleanster survey, 67 percent of businesses rely on CRM data to segment and target customers. Yet, there are several major problems with CRM data that could be preventing marketing campaigns from reaching their full potential. Before launching a marketing campaign, it's important to keep these potential problems in mind and understand what it takes to ensure you're using the most accurate data possible to reach consumers.

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