The Ballantine Corporation's latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.”
Ballantine Corporation announced this week that they have added a new client service to its roster - imprinted promotional products.
Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.
Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends.
If there's a subject that gets most copywriters, especially those who write in the squeezed publishing sector, fired up, it's vouchers. Simply put, most hate them because these "is it a bill?" mailers have replaced many full-blown acquisition or retention packages that used to be their bread-and-butter work. It's not just that jobs have been taken away, they say, but also the meaning of their work, as so many publications are, in essence, sending a much less impressive representative now—the lowly voucher.
The self-mailer, including the postcard, has been around for decades, and it's often used in a straightforward manner to present a simple offer to a prospect, usually unpersonalized.