I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of his for years. Here, we talk about prospect experience marketing.
Ruth P. Stevens
To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms that encapsulate the key benefit to the prospect. They answer the questions, “Why should I care?” and “What’s in it for me?”
Producing an event is expensive and risky. What’s the benefit? Should you launch a client conference of your own? In conversations with several marketers, I have identified six reasons to consider it.
Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing? Here are some predictions, culled from interviews with several very bright observers who contributed to my new book, "B2B Data-Driven Marketing: Sources, Uses, Results."
Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,” says AdAge. Data has been called the “new oil” that fuels marketing today. But B-to-B marketers still struggle to get their full share of value from data.