Marketers, we at Target Marketing want to hear from you. Do you trust your online ad buys? With all of the problems going on lately, are you worried that your money may not be going to good use? We want to know what you think, so we created a four-question survey about the state of your trust level: “Fraud and Online Advertising Confidence Survey.”
Marketers: This time, they came for you. U.S. brands using ad exchanges for their placements are getting conned by Russian hackers in an elaborate scheme that’s costing advertisers $5 million a day, according to White Ops, a New York-based cybersecurity services provider that’s worked on ad fraud reports with the Association of National Advertisers in the past. That’s $180 million in online ads so far, calculates CNNtech.