Russell Crowe

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Over the past month, I downloaded a boatload of material on the current financial mess for my archive. One story haunted me--the surreal tale of AIG's chief executive officer, Robert Willumstad, who thought he only needed $20 billion to get out of a hole.

Four days later--after a series of reports--he discovered the tab was really $80 billion.

How can a supposedly hands-on, competent CEO misplace $60 billion?

That's $60 billion with a B!

A Hot Temper Could Mean a Cool Million Reports of the Russell Crowe incident and the promises made on the Mercer Hotel Web site appear to be at variance. At the Waldorf-Astoria, The Rittenhouse, The Peninsula, Raffles, Claridge's, or the George V, were a concierge to get into a physical altercation with a $3,000-a-night guest in the lobby then immediately head off to a personal injury lawyer to seek $1 million in damages? What is a luxury hotel? What is a concierge? Indisputable is the fact that Hollywood's most riveting and volatile actor, was paying $3,000 a night at the Mercer Hotel in trendy

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