Russ Beegan

If the largest USPS print mailing rate hike since 2007 survives industry appeals, a 5.9 percent increase across all mailing types will likely force many catalog mailers to consider new strategies, as it is doubtful they will be able to pass this increase on to their customers. While some catalog mailers might increase use of less-established online options, print remains one of the most productive marketing channels. A better way to help offset the rate hike may be to experiment with a new category of direct mail: the much lower cost mini catalog

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