How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people? If you’re not considering these factors (and they are factors, believe me), you may be selling yourself short socially. If you want to find the maximum amount of followers, increase clickthrough rates on your shares, attract the maximum amount of traffic via social shares and build a tighter network of influencers, you’ve got to …

There are two schools of thought when it comes to e-mail appends. One perspective says customer permission for contact is inherent regardless, while the other notes that businesses should not assume permission for postal addresses is the same as e-mail permission because consumers treat e-mail 
addresses differently.

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