Rudy Mueller

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

From The Philadelphia Inquirer, Oct. 20, 2004: Hospitals Get Tough With Drug Firm Reps By Fawn Vrazo Inquirer Staff Writer The several dozen drug company reps gathered yesterday at a Hospital of the University of Pennsylvania auditorium weren’t there to pitch drugs. They were trying to persuade the Penn system not to pitch them out. Like other health-system leaders unhappy with practices of drug representatives, Penn officials are considering banning them from talking to doctors at their three hospitals. Drug company freebies such as pens, notepads and the pink cookies marking breast cancer awareness month might be outlawed. “Even token items,” said P.J. Brennan,

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