Roy de Souza

By Brian Howard When the Internet was young and invincible, banner ads and pop-up ads were all the rage. When the curtain was pulled back to reveal that the Internet was less than we thought, banners and pop-ups were a scourge. Now that we're figuring out what the medium can and cannot do, cooler heads are prevailing. Banners and pop-ups can be an important part of the media mix, especially given the state of the economy. And the way to get these ads on Internet sites other than your own is through an ad-serving company that will deliver your ads to sites

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