Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

The idea that Microsoft, Intel, Google and IBM have banded together to figure out how to deal with the information overload they made—the glut of e-mail, instant messaging and cell phoning that we’re all drowning

Electile Dysfunction: The inability to become aroused over any of the choices for president put forth by either party in the 2008 election year. —Ed Zuckerman, Proprietor of “Government Policy Newslinks” to Denny Hatch, e-mail, January 23, 2008 Today is Super Tuesday. * With Bill Clinton getting more media attention than his wife, who is the candidate? Does this bode well for her presidency? * Barack Obama is an inspiring fellow, but do two years in the United States Senate qualify him to be commander-in-chief and leader of the Free World? * Do I really want John McCain—a lovely guy, but my age

If the Iraq War is considered a business model, it is unraveling—just like General Motors (and Ford and DaimlerChrysler). A number of knowledgeable experts have declared our Iraq incursion not to be winnable. It does not take a language scholar to read between the lines of General Abizaid’s and General Pace’s testimony to see that the Pentagon is beginning to agree. That’s because no one has a clue about how to deal with three 800-pound guerrillas. The three 800-pound guerillas are al Qaeda plus Sunni and Shi’a murderers that are turning Baghdad into a scene reminiscent of Michelangelo’s “Last Judgment” on the altar wall of the

By Denny Hatch 1. World War II Leadership World War II was arguably the greatest struggle between good and evil in the history of the world (so far). And the good guys won for one reason only—the miraculous confluence of gifted men without whom we might be eating sushi for Thanksgiving and sauerbraten for Christmas. Etched in the memory of my childhood and historical readings ever since are the towering achievements of Churchill, Roosevelt, Stalin, Marshall, Nimitz, Eisenhower, MacArthur, Bradley, Patton, Montgomery and Zhukov. 2. Man Walks on the Moon As a kid I read science fiction, but nothing compared to the science

By Denny Hatch The Color of Her Underwear I get the sense that U.S. direct marketers find the European Union's paranoia over privacy and the highly restrictive, bureaucratic rules over what data can and cannot be used for to be a monumental nuisance that gets in the way of doing business. However, the European fear of privacy loss is very real, harking back to Germany in the 1930s and the Nazi persecution of Jews and gypsies. Despite the fact that we saved their bacon in World War II, Europe has every reason to distrust American technology. Edwin Black's new book, "IBM and the

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