Ron Wyden

Heather Fletcher is senior content editor with Target Marketing.

Verizon, AT&T and Sprint are shutting off sales of their mobile customer location data to brokers who resell it to third parties. The companies can continue selling data to end-users. It means data providers are seeing increased public concern about data privacy, but the move doesn’t appear to impact location-based marketing such as geo-location or local search.

The fate of the advertising tax deduction on the Senate side now rests with Ron Wyden (D-Ore.), who was officially confirmed by the Senate as chairman of the powerful finance committee on Thursday. Wyden succeeds Sen. Max Baucus (D-Mont.), who was confirmed last week as ambassador to China. Before his appointment, Baucus had proposed a tax reform package draft that included a limit on the advertising tax deduction by half in the first year, with the rest amortized over the next five years. 

By Hallie Mummert I would rather be part of the postal reform commission than determine whether all sales channels should be taxed. How certain can one be that taxing all offline and online purchases will not have a dampening effect on overall sales? I'm sure industry associations and direct marketers just hope the issue will go away or that someone else will step in to represent their interests. After all, Quill successfully fought off an attack in 1992, when the states wanted to remove nexus from the sales tax equation for direct marketers. The B-to-B cataloger was able to argue that

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