Ron Perlstein

Heather Fletcher is senior content editor with Target Marketing.

Infomercials can be used to market everything from selling products and services to fundraising. But what does it take to produce a good one? Ron Perlstein, executive producer and media director at Boca Raton, Fla.-based direct response and infomercial marketing company InfoWorx, has some ideas.

By Ron Perlstein Eight secrets to grand-slam sales. Home shopping is a merchandising phenomenon unlike anything we've ever experienced in modern civilization. It's a 24-hours-a-day shopping mall without a parking problem, without a dress code, and without kids or husbands slowing down the driving force behind this $10 billion product pipeline. Yes, I said no husbands. Because, truth be told, it's the female of our species who has made home shopping the miracle of modern merchandising. So, if your target market is females over the age of 40, get ready to turn home shopping into a home-run

Home shopping is a merchandising phenomenon unlike anything we’ve ever experienced in modern civilization. It’s a 24-hours-a-day shopping mall without a parking problem, without a dress code, and without kids or husbands slowing down the driving force behind this $10 billion product pipeline. Yes, I said no husbands. Because, truth be told, it’s the female of our species who has made home shopping the miracle of modern merchandising. So, if your target market is females over the age of 40, get ready to turn home shopping into a home-run derby for every product in your line. A Loyal Fan

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