Rohan Ayver

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.

Working longer hours. Spending more on marketing. Offering the best quality products to consumers. Keeping customer service as priority number one. These are but a handful of the innumerable steps every entrepreneur takes to grow their business and take it to the next level. With the world moving online, a key contributor to the success of a business today is the quality of its web presence.

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