Roger Moore

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

RompHim. ReeRomp. Bro Onesie. Which one’s not a real clothing line? It’s a trick question, because they all are — but the first two are for men, and they’re new products that out-ironic social media users.

I adore trains. I love rip-snorting tales of high adventure and hijinks. When I read the first two paragraphs that appear in the In The News section of this newsletter—a screaming rave review about “The Great Train Robbery,” where a band of Union volunteers traveled incognito into the deep South and hijacked a locomotive with the intention of taking it up north—I decided then and there to order the book. Alas, the reviewer committed one of the Three Deadly Sins of book reviewing, and talked me out of buying the book. The good news: I saved $29.95 plus tax. The bad news: Richard

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