Roger Bannister

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I was an official one day at the 2002 Winter Olympics in Ogden, Utah. When the U.S. Women’s Curling Team came off the ice after a game, I was assigned to follow one of the players around until she felt ready to present a urine sample. She yakked with friends and fans, made a cell phone call, downed some bottled water and smoked a cigarette. Eventually, she went into the lounge where the World Anti-Doping Agency had set up shop and my brief officialdom came to an end. I was introduced to her friends as “my watcher” and was uncomfortable the whole time. But

How Harvey Mackay saved the day! I have been going to Direct Marketing Days New York (DMDNY) for 40 years. In the early days, the conference was held every year at the Hilton Hotel & Towers. The booths on the exhibit floors seemed jammed together and the aisles narrow so you had to bump into people and make eye contact. The speakers had all rehearsed their presentations down to a gnat's eyebrow. The seminar rooms were mostly small, which meant a SRO crowd. The electricity in the air was palpable. But DMDNY got greedy to get bigger. It moved to perhaps the dreariest

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