Rodney Mason

Heather Fletcher is senior content editor with Target Marketing.

Moosylvania Marketing, the digital, branding, promotion and experiential agency, released 'Social Commerce,' a special report on the growing influence of limited-time, special-value offers. Delivered daily through social media communities like Groupon, these high-value consumer offers promote the sale of excess inventory. Coupled with recessionary trends, social commerce sites are changing the way retailers and service providers utilize marketing to drive traffic. 'Since Groupon began in Chicago a few years ago, hundreds of local imitators now have their own form of half price deals” 'Since Groupon began in Chicago a few years ago, hundreds of local imitators

With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity. Now all marketers have to do is figure out exactly who's holding the phone.

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