Roddy Mansfield

John Lewis has had to pay damages because of its email marketing and data privacy opt-in approach on its site. I've created an alert on it because the finding seems to relate to the common practice of pre-ticking a box during purchase and following that up with an "abandoned shopping cart email." The UK case was brought against the retailer by Roddy Mansfield, a Sky news producer. It was a private action and the finding was in a county court. He had registered his details with John Lewis' website, a process which includes a pre-ticked box consenting to marketing emails.

Call it the unchecked box felt round the world. The worldwide anti-spam movement scored an earth-shaking, landscape-altering victory as British retailer John Lewis has been ordered to pay unspecified damages for sending unsolicited emails to a Sky news reporter who clearly hasn’t enough to do. According to various reports, Sky news reporter Roddy Mansfield brought the case after he started getting unsolicited email from the retailer. “Mr Mansfield began receiving the promotional emails after registering his details with John Lewis' website which opted-him-in for marketing using a pre-ticked consent box,” said one report

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