Robyn Waters

Question: How can I improve my company's chances for success in today's multichannel arena? Answers: At Omaha Steaks, we realize that conflict among our various sales channels doesn't really exist. We know that sales go in every different direction. Today, our marketing group acts as an ad agency to serve all of our sales channels. They watch from a high view, that is, they coordinate all promotions across all channels. It's quite a complex task, but it's highly effective. —Todd Simon, senior vice president, Omaha Steaks "In marketing and product development today, it's not about what's next. Rather, it's about what's important

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