Robin Kurzer

Heather Fletcher is senior content editor with Target Marketing.

Digital marketing metrics are wearing the emperor’s new clothes, and adtech companies and marketing agencies are clapping along on the parade’s sidelines, collecting advertisers’ money. So rant digital marketing tech watchdogs, the loudest of whom is the Washington Post’s Aram Zucker-Scharff.

GDPR complaints at first blush seemed to have been brought by those with an axe to grind. But now that the data privacy law’s been in place for a bit, there’s a pattern emerging in the 1,838 GDPR complaints; the 1,106 additional data protection complaints since May 25 from the U.K. alone, which might also be filed under a pre-existing law; and the 547 data breach notifications filed in Ireland.

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