Robert Scoble

Heather Fletcher is senior content editor with Target Marketing.

Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at or call (973) 263-0562.

Google has sent ripples of horror through email privacy activists, concerned that the company’s decision to include messages in regular search results could lead to embarrassing previews during public browsing. Currently an opt-in system, the Gmail Search Field Trial promises to include relevant emails in among search results, including contacts and shared links; however, there are also safeguards in place just in case you don’t want whoever is standing over your shoulder to see what mailing lists you’re secretly signed up to. The Gmail section will in fact be split off, to the side of the search results, rather …

Due to the real-time nature of digital media and social technologies, content creation is increasingly a treasure trove of opportunity for business. Marketing and communication professionals are the forefront of this movement. Brands as publishers is a broader concept than just pushing out content. 1. Simplify someone's life. That's the appeal of Tim Ferriss, for example. 2. Evoke strong emotions about the art of marketing. Guy Kawasaki does that in person and across social media. 3. Be visual. That's very much the appeal with David Armano's work.

Old model: the lone expert, the journalist/the blogger; new model: many eager contributors, co-creations meets co-curation. Old thinking: We know everything. Here it is. More next week. New thinking: Here’s my initial thoughts, can you help? Lists provide a new way to collaborate. Listly lets multiple bloggers/brands/publishers share a crowd. List Metrics let you measure who is your most effective marketing partner. Lists measure the engagement of a crowd at source. In case you didn’t appreciate, each blog has a unique crowd. Each blog has its own culture.

Social may seem like an interloper at the search party, but it actually brings the party, say the presenters of "The Psychology of Social Commerce" session at SES New York. As far as 66 percent of shoppers are concerned, social networks are the first place to start searching when considering a product to buy, says Dana Todd, senior vice president of marketing and business development at Chicago-based SEM firm Performics.

Third-party commenting engines like Disqus, Facebook Comments or Intense Debate make it easy for you to enable commenting on any website/blog. But there’s one downside—some of these commenting engines are implemented in JavaScript and hence search engines may not be able to read/index the comments that visitors are writing on your Web pages.

I’ve spent the past four days in Google+, trying to figure out if it’s a Facebook killer, a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so until a good number of my friends are in there and using it. As John Falchetto said, “We’re just the crash test dummies” right now.

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