Target Marketing and NAPCO Media are thrilled to announce the launch of the BRAND United Summit, an elite event designed for visionary marketers determined to maximize return on marketing investments and execute unified omnichannel marketing strategies.
The IAB has said 70 percent viewability is what advertisers should accept as the best possible ad viewability. Robert Rose wants to know why "we're willing to accept a 30 percent tax on our media buy just because that's as good as it's gonna get."
The book "Killing Marketing," the latest from Joe Pulizzi and Robert Rose, says this: “We must kill marketing that makes a living from accessing audiences for short bursts of time so they might buy our product."
On this episode of Marketing Garage, Robert Rose talks about branded content vs. content marketing, the technologies CMI uses for its own content marketing, and the new branded content event he's co-chairing: FUSE Enterprise.
I spend a lot of my time working with marketers and the technology they are using to create compelling digital experiences. In many cases, businesses still operate in a world where digital is considered the “other thing.” It’s that cheaper thing that we’ll do when more traditional means of adding customer value become too hard to do.