Robert G. Magee

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

It seems print, because it's been around for a very long time and often costs more, has fallen out of favor for the new and exciting digital options. However, print is still very relevant in the digital world. The biggest draw for print is that it's tangible and, therefore, can stimulate more than just your visual senses. When print is integrated with digital, it can produce great results. There is a real symbiotic relationship between them that benefits both.

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