Robert De Niro

By Lee Marc Stein Many of you will remember "Wag the Dog," that prescient 1997 film with Dustin Hoffman and Robert De Niro. The plot revolves around diverting attention from a presidential sex scandal by fabricating a war. Direct marketing isn't as glamorous or funny as the movies. Sometimes we let the tail wag the dog, and the results can be sobering. In most cases, this tail wagging isn't planned; it simply results from lack of concentration on key strategic issues. And now let's head to the tales. 1) A food company that sells home delivery of gourmet meals actually lets

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