Robert Brosnan

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

After giving the keynote presentation at Integrated Marketing Virtual Conference & Expo 2012, Forrester Senior Analyst Robert Brosnan spent some time in the networking lounge answering attendee questions. The discussion touched on everything from, "How useful is it to have a single view of the customer?" to integration for small businesses and franchise marketing, and advice on findng the right vendors. Here is the full text of that Q&A, cleaned up so it's easier to follow.

A couple months ago, I told you about Integrated Marketing Conference 2012, to be held anywhere you have access to a computer on Aug. 16. Well, Aug. 16 is practically here, and it is shaping up to be a great show. Check out the agenda for yourself.

Robert Brosnan is Forrester's senior analyst serving customer intelligence professionals. His research credits include "Campaign Management Customers Get Personal"; "The Forrester Wave: Cross-Channel Campaign Management, Q1 2012"; "3 Approaches to Marketing Technology"; "The State Of MRM In 2011" and "How Listening Informs Campaign Management." We had a chance to ask him a few questions about direct marketing in today's evolving media landscape during preparation for the Integrated Martkeing Virtual Conference 2012.

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