After giving the keynote presentation at Integrated Marketing Virtual Conference & Expo 2012, Forrester Senior Analyst Robert Brosnan spent some time in the networking lounge answering attendee questions. The discussion touched on everything from, "How useful is it to have a single view of the customer?" to integration for small businesses and franchise marketing, and advice on findng the right vendors. Here is the full text of that Q&A, cleaned up so it's easier to follow.
A couple months ago, I told you about Integrated Marketing Conference 2012, to be held anywhere you have access to a computer on Aug. 16. Well, Aug. 16 is practically here, and it is shaping up to be a great show. Check out the agenda for yourself.
Robert Brosnan is Forrester's senior analyst serving customer intelligence professionals. His research credits include "Campaign Management Customers Get Personal"; "The Forrester Wave: Cross-Channel Campaign Management, Q1 2012"; "3 Approaches to Marketing Technology"; "The State Of MRM In 2011" and "How Listening Informs Campaign Management." We had a chance to ask him a few questions about direct marketing in today's evolving media landscape during preparation for the Integrated Martkeing Virtual Conference 2012.