The Direct Marketing Association (DMA) today honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event.
Robert B. Clarke
by Alicia Orr Was it fact or rumor, I asked Dan Cirilli, inquiring as to the truth of tales I had heard that he started out in the mail room at Grolier. Cirilli's response: "I grew up in the Bronx and attended the New York School of Printing, a special high school teaching the graphic arts. I then went on to City College at night. It was Robert B. Clarke, an important figure in the history of direct marketing who was executive vice president of Grolier at the time, who hired me, and yes, it was to work in the mail room!" On his